Tiga Perusahaan Terkenal Menggunakan AR dalam Barang Botolnya.
Top brands all around the world have started adopting augmented reality (AR) technology in recent years. They make use of it to give their customers fascinating and distinctive experiences. The bottle with a hook is one item that frequently makes use of AR technology. We’ll examine at some of the major companies that include AR in bottled goods.
What is the well-known company?
One of the well-known companies using augmented reality (AR) technology in its bottled beverages is Coca-Cola. Customers might now find their names on a Coca-Cola bottle thanks to the “Share a Coke” initiative they started. They’ve also added an augmented reality function to their app that enables customers to scan a QR code on a bottle to access an experience that includes an animation based on their name. Using the camera on their smartphone, users may view the animation, which shows an animated image moving over a Coca-Cola bottle. These interactions give Coca-Cola customers a distinctive and memorable experience, strengthening their bond with the company’s brand.
Pepsi juga menggunakan AR dalam produk kemasannya. mereka meluncurkan kampanye "Live for Now" yang memungkinkan pelanggan menemukan kode QR di botol mereka untuk membuka pengalaman augmented reality yang menampilkan konten eksklusif seperti konser dan pesta.
Selama piala dunia, Millo menjalankan promosi augmented reality (AR) untuk produk mereka di mana figur pemain sepak bola akan muncul di botol mereka, membuat anak muda senang tentunya.
Kesimpulan
Merek teratas sedang mencari strategi untuk memisahkan diri dari pesaing dalam lanskap pemasaran modern dan menawarkan pengalaman yang menarik dan berbeda kepada pelanggan.
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