ChocoPie

AR Interactive Packaging

The InReality Solutions team created an Augmented Reality (AR) experience on ChocoPie packaging to create digital interactions directly from the packaging.

Let's Create

Concept

Transforming the packaging into an interactive experience that is fun, informative, and directly connected to digital platforms.

Experience

  • Opening Scene: ChocoPie dynamically falls from above into the packaging
  • Transition: The packaging closes with a smooth animation
  • Main Interaction: 3 interactive buttons appear:
    1. BUY → Directs to the purchase page (Blibli)
    2. INGREDIENT → Displays product information & packaging variants
    3. FOLLOW US → Connects to ChocoPie’s official Instagram

Value

  • Increases visual appeal & engagement
  • Provides quick access to purchases and product information
  • Connects the packaging directly to the brand’s digital ecosystem
Dapatkan Penawaran
Dapatkan Penawaran
id_IDIndonesian
en_USEnglish id_IDIndonesian