Floridina

AR Interactive Bottle Label

The InReality Solutions team created an Augmented Reality (AR) experience on the Floridina bottle label, presenting a fresh, natural visual that focuses on the product’s character.

Let's Create

Concept

Transforming the bottle label into an interactive visual medium that highlights the freshness of real oranges, with a simple, clean approach that’s easy to enjoy without distractions.

Experience

  • Front Label Activation:
    When the camera is pointed at the front label, an orange appears and opens/peels animatedly, revealing its juicy contents.
  • Fresh Juice Motion:
    Animated orange juice flows with smooth, natural motion, reinforcing the fresh and refreshing impression.
  • Back Label Content:
    When pointed at the back label, product information appears visually with a clean and structured appearance.
  • Seamless Transition:
    Smooth transitions between scenes, keeping the focus on the product and its freshness as the main highlight.

Value

  • Reinforcing the perception of authentic orange freshness through AR visuals.
  • Conveying product information in a more engaging way.
  • Transforming the bottle label into a modern, interactive communication medium.
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