ChocoPie
AR Interactive Packaging
The InReality Solutions team created an Augmented Reality (AR) experience on ChocoPie packaging to create digital interactions directly from the packaging.
Concept
Transforming the packaging into an interactive experience that is fun, informative, and directly connected to digital platforms.
Experience
- Opening Scene: ChocoPie dynamically falls from above into the packaging
- Transition: The packaging closes with a smooth animation
- Main Interaction: 3 interactive buttons appear:
- BUY → Directs to the purchase page (Blibli)
- INGREDIENT → Displays product information & packaging variants
- FOLLOW US → Connects to ChocoPie’s official Instagram
Value
- Increases visual appeal & engagement
- Provides quick access to purchases and product information
- Connects the packaging directly to the brand’s digital ecosystem
Indonesian 
English 
