As a property business owner, you may have some considerations in using virtual reality for property marketing.
One thing that might have crossed your mind is how to use virtual reality as a relevant marketing tool for your target market.
Thus, your approach to using virtual reality to convey the value of your property can be an effective one.
The utilization of virtual reality has started to expand significantly as a marketing tool for properties in Indonesia. However, this does not rule out the possibility that virtual reality will continue to grow since it still has potential that has not been explored.
In this article, we will be your loyal companion to discuss the untapped potential of virtual reality for property marketing.
This way, you have multiple innovative ideas for developing marketing methods using virtual reality.
A Multilingual Virtual Tour Around The Property
As a marketing tool, virtual reality can take clients on a tour of the properties you offer from anywhere at any time.
This means geographical distance is no longer an obstacle to expand your market to other regions, including overseas.
In this case, there are still many untapped potentials to complement these benefits by providing multilingual translations for overseas clients.
Focusing property business on local markets might be why this potential hasn’t been widely explored yet.
However, as an ambitious business owner that aims to expand your market reach, you can be the first to do this.
To realize this potential, you can start by providing the most widely used foreign language, which is English.
Then, you can gradually implement other languages based on data from which countries clients are interested in the properties you offer.
Virtual Renovation Experience with 24/7 Access
You already have the design and structure of the property, but the client wants some modifications to suit their taste and preferences better.
However, these clients often have extremely busy schedules and lack the time to monitor each progress.
This presents an opportunity for you to innovate in property marketing!
This potential is still not widely realized in property marketing because there are still many clients who choose to review property renovations in person.
That said, you can leverage this to offer a new experience to your target market.
With virtual renovation that visualizes each update, clients can see the result without being physically present in the property.
Gradually, this process can also build client trust in your business due to your proven ability to build their dream properties.
Bringing Clients Closer to Their Dream Property with Sensory Virtual Tours
As a marketing tool, one of the main things that virtual reality offers is a virtual tour that can allow clients to see the entire property without the need to come directly to the location.
Is that the only thing a virtual tour has to offer? Of course not! You can increase the experience of virtual reality to be more interactive with sensory features.
This additional feature will allow clients to “feel” the property’s walls, experience the texture of the furniture, hear the surrounding natural sounds, or even feel the property’s room temperature.
So, clients who are far from the property can feel more connected to their dream property while experiencing the virtual tour.
Virtual Tours Integrated With Online Stores
Another potential that has not been explored is integrating them directly with online stores. How promising is this potential in property marketing?
When you provide virtual tours, the view includes the entire property, along with some furniture pieces displayed to enhance the tour’s atmosphere.
In this matter, it is possible for clients to ask about one of the furniture and be interested in knowing the detailed information. This is something you can use to innovate.
You can integrate the online stores that provide furniture pieces into the virtual tour, providing a seamless shopping experience for clients.
Are you familiar with the affiliate marketing concept currently popular in online stores? Yes, you can act as an affiliate for the online store adding another revenue stream for your business.
Aside from the financial profits, you and the furniture supplier can also exchange marketing benefits by offering exclusive promotions to virtual tour users.
Particularly, the furniture supplier can market their product for free, while your virtual tour will attract more people that are interested in exclusive promotions.
Indirectly, this collaboration can also increase public awareness of your property business.
The advanced technical complexity of integrating virtual tours with online stores has become one factor that has kept this potential from being widely explored.
However, this step can be easily realized if you find a virtual tour provider with skilled and professional technical experts.
Extreme Weather Simulation to Test Property Durability
To move forward with a purchase, clients need to know every detail about the property, including its durability in extreme weather conditions.
This will be a potential that you can develop to improve client experience while trying virtual tours. You can try extreme weather simulations such as heavy rain, strong winds, earthquakes, and so on.
Implementing this simulation not only provides information about the resilience of the property but also insight on the impact on the surrounding environment if extreme weather occurs.
Furthermore, this simulation can help clients create a mitigation plan for the future, such as selecting the right insurance or asking you to modify the property to enhance its durability.
However, implementing this step is not easy. The process can be complicated and requires a highly skilled expert.
But it doesn’t mean you can’t make it happen. You can still implement this even though the process may take a long time.
Collaborate with InReality to Turn Your Innovation into Reality!
Apart from the potentials we have mentioned, you may have your own ideas and innovations to develop virtual reality into a more effective property marketing tool.
Therefore, we as your loyal companions are very open to form a cooperation and collaboration to manifest your innovation into reality.
We, at InReality, are a virtual service provider with experience in completing 125 projects over the past two years.
We started InReality because we have a high spirit of work and high innovation. Thus, we are more than capable of being a loyal companion that you can rely on!
Start turning your innovations into reality by contacting us today!
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