Sepoy & Co
AR Interactive Bottle Label
The InReality Solutions team created an Augmented Reality (AR) experience that transforms Sepoy & Co bottle labels into interactive digital media.
Concept
Presenting the packaging as an interactive touchpoint—not just a visual, but also a storytelling tool and direct access to the brand.
Experience
- Tap to start the experience.
- Drink visuals appear dynamically (layering & mixing effects).
- Bottle displays product contents in an exploratory manner.
- Interactive buttons available (WhatsApp & Instagram).
Value
- Increasing engagement from the packaging.
- Simplifying access to the brand.
- Transforming the bottle into a modern & functional digital medium
