Sepoy & Co

AR Interactive Bottle Label

The InReality Solutions team created an Augmented Reality (AR) experience that transforms Sepoy & Co bottle labels into interactive digital media.

Concept

Presenting the packaging as an interactive touchpoint—not just a visual, but also a storytelling tool and direct access to the brand.

Experience

  • Tap to start the experience.
  • Drink visuals appear dynamically (layering & mixing effects).
  • Bottle displays product contents in an exploratory manner.
  • Interactive buttons available (WhatsApp & Instagram).

Value

  • Increasing engagement from the packaging.
  • Simplifying access to the brand.
  • Transforming the bottle into a modern & functional digital medium
en_USEnglish