Are you looking to enhance property marketing innovation using virtual reality, but unsure of its efficacy?
If you’re someone who isn’t very familiar with technology, then these doubts are quite natural to have.
Believe it or not, virtual reality has now become a widespread marketing tool for property businesses in Indonesia.
As your loyal partner, we will explain the latest developments in virtual reality applications for property marketing in Indonesia.
After reading this article, you will have a better understanding of its implementation and feel more confident about taking steps toward utilizing virtual reality as a tool for property marketing.
The Use Of Virtual Reality Has Become More Convenient And Practical
An Illustration of Virtual Reality Usage. Source: Freepik
When you think about virtual reality, what do you imagine? Do you picture someone using a large VR headset that covers a substantial portion of their face?
You are not wrong if you think that way; in the past, that’s how virtual reality was used. But when used this way, isn’t it quite troublesome to implement virtual reality for property marketing?
Not to mention that not all clients have VR headsets, right?
No need to worry, because the utilization of virtual reality has now evolved to be much more practical, yet still effective.
Indeed, virtual reality has now developed to the point where it no longer relies on a VR headset to operate. You can now use virtual reality with simpler devices, such as your laptop or even your smartphone.
Much more practical, isn’t it?
One example is the use of virtual reality by Juanda Land.
Virtual Tour View on Juanda Land Web
You can try accessing the virtual tour offered by Juanda Land by using your smartphone or laptop without a VR Headset.
While the tour does not require a VR Headset, the experience offered is just as interactive.
You still can go around the property and see every corner of the room freely. The difference is you can use virtual tours more comfortably without having to wear a large and heavy VR headset.
Virtual Reality Is Not Just For Property Promotion, But Also Property Exhibition!
Yes, you read that right!
Currently, virtual reality is not only limited to property marketing but it can also platform a digital property exhibition.
To convince you, here’s proof from BTN Expo Properti on their webpage.
Virtual Property Exhibition Display on BTN Web
You can see how virtual reality can make a digital property exhibition complete with the building illustration, passers-by, and where each developer markets your property.
So, a grand and luxurious property exhibition can still be held virtually and doesn’t require a lot of effort to get around. Very interesting, isn’t it?
Virtual Reality Becomes More Interactive with Live Chat Feature
Maybe you think that virtual reality marketing is enough to provide a more interactive experience than traditional marketing practices.
However, with the ongoing development, the implementation of virtual reality becomes more interactive with live chat features.
This feature allows clients who are “touring” their dream property to interact directly with your team.
This development enhances the experience of seeing the property by making virtual reality feel like a live property survey process. The difference is that all these activities are done online, without requiring clients to leave their houses.
So, Is Virtual Reality the Right Tool for Property Marketing?
The answer is yes!
Property marketing using virtual reality saves a lot of time and energy that you used to spend when marketing conventionally.
Furthermore, as a business owner, you will have a stronger competitive advantage by embracing innovation and adapting to the current trends.
However, virtual reality cannot be said to be easy to implement as a marketing tool for your property.
The primary challenge you will face in implementing virtual reality is the uneven understanding of technology in Indonesia. As a result, it will take time for your innovation to be effective in property marketing.
Nevertheless, this can be overcome by working with your team to create social media content. You can produce content such as 360-degree vlogs and virtual reality education.
By creating content, you educate the market and enhance your business’s presence on social media, leading to greater recognition within the community.
Collaborate with InReality To Manifest Your Dream Into Reality!
As your loyal companion, we at InReality are eager to collaborate to make your innovative dreams come true.
We are a team full of innovative ideas recognized by developer companies such as Clutch and Goodfirms.
Thus, we are your loyal companion that you can rely on to achieve your dreams in life!
Equip your company with more innovative marketing strategies by contacting us today!
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