Are you interested in developing a new real estate marketing tactic with augmented reality, but unsure of how it works?
Alternatively, are you looking for the benefits of implementing augmented reality to your property business?
If so, you’re in the right place!
In this article, we’ll show you 5 examples of augmented reality implementation in property marketing to inspire you.
Marketing Property with QR Codes
Are you used to marketing your properties by handing out flyers to passersby? How much do you spend to print them in bulk?
What if we told you that augmented reality can replace that method effectively?
Yes, with augmented reality, you can replace your promotional flyers with efficient QR codes. This QR code consists of in-depth information on the property, including floor type, paint, roof model, and more.
To access the information, you only need to scan the QR code with your phone camera. When scanned, the property details will pop up on your screen right away.
This method makes it easier for clients to quickly gain information about their dream property. You don’t need to make the first move by contacting them or insisting them to visit your property.
To implement this method, you need to make a specific QR code with information on your properties and share them on multiple marketing channels, like billboards.
This way, potential buyers are able to immediately see details on your properties in real-time.
How can this implementation benefit you, then? As we stated above, you will no longer need to print flyers to market your properties. Further, you can cut corners on printing cost.
Creating An Immersive Experience With Virtual Tours
What would happen if you had a client that’s highly interested in your property but their location is far away? Wouldn’t it be costly for them just to travel to the property?
Don’t worry! Augmented reality has a solution for this: a virtual tour of the property.
A virtual tour provides a simulation of the property for the client, as if they’re onsite. In a virtual tour, clients can view all the rooms from multiple angles, estimate the placement of their furniture, and inspect the materials used to build the property.
How can this implementation help clients that are far away from your property, then? Virtual tours are easily accessible from their phones. This means your clients can remotely explore the property from the comfort of their homes.
On the other hand, for business owners like you, what can you gain from this implementation? One benefit is more efficient marketing.
According to wifitalents, 71% business property owners agree that virtual tours largely contribute to increasing sales. This is due to virtual tours being a far more efficient marketing method, facilitating clients in making their purchasing decisions.
Furthermore, virtual tours allow you to expand your market as they are accessible from anywhere, bypassing geographical restrictions.
Visualizing Property Renovations to Cater to Your Clients’ Taste
Augmented reality can help you provide a visualization of the property upon changes requested by your client, such as replacing the type of ceramics used or the position of the windows.
As a result, your client will be able to see how their choices would influence the look of the property, bringing them one step closer to their dream property.
This method can be applied after scanning the property in advance to obtain its 3D model. This 3D model will become the medium that represents the property when given several changes.
Through this implementation, you’ll be able to provide clients with an interactive experience and improve your communication with them in creating a property that caters to their taste.
Virtually Simulating Furniture Placement
When it comes to placing furniture, clients tend to prioritize the area of each room. In this case, augmented reality can effectively help clients estimate where to place their furniture.
This implementation is done by scanning the room with augmented reality. After scanning is done, augmented reality will provide various 3D models of furniture that are sized to scale with the real furniture.
Next, clients can place these 3D furniture models in various rooms in the property to get an idea on whether their furniture of choice fits in the room.
This simulation allows your clients to easily visualize how each furniture will look in the room before purchasing. Further, with the help of visualization, clients will be able to make an informed decision on their furniture purchase.
Virtually Simulating An Immersive View of the Property’s Surroundings
What if we told you that augmented reality can display a simulation of the environment during any time of the day, under all kinds of weather?
Yes, you read that right! Augmented reality can simulate those circumstances for you!
How does it work? This method is done by scanning the surrounding environment with a cellphone. AR will analyze the space through the scan and generate several realistic scenarios, like nighttime view, afternoon view, or rainy view.
Consequently, this implementation will provide clients with an accurate depiction of the view they receive from your property. Indirectly, it will help clients to make an informed decision.
Is Augmented Reality A Good Fit for Real Estate Marketing?
Indeed, with multiple benefits, augmented reality is not just a good tool for property marketing that improves the efficiency of your spending.
The Zebra confirms that 97% property business owners agree that implementing augmented reality reduces spending typically used for traditional marketing.
Additionally, according to zipdo, implementing augmented reality can increase sales by 40% compared to traditional property marketing.
Compared to developers that continue to use conventional marketing methods, augmented reality implementation will gradually play a huge role in strengthening your competitiveness in this digitized modern business era.
Therefore, it’s safe to say that augmented reality is a marketing tool that improves your spending efficiency, increases sales, and furthers your competitiveness as a property business owner!
Implement Augmented Reality in Property Marketing with InReality Now!
Choosing an augmented reality vendor is no easy feat! That said, we at InReality are one of the vendors you can trust to implement AR.
Our strength lies in Unity, iOS, Android, UI/UX Designers, 3D Artists, animators, 360° photography, and virtual tours that are essential for developing augmented reality.
With our expertise, we have scored 125 projects in 2 years, and are acknowledged by world-class AR development companies, Clutch and Goodfirms.
These accolades make us a reliable partner to increase profit for your property business.
Call us now to transform your property marketing strategies!
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