Virtual reality for property business marketing? Is it effective?
As a business owner, you must have questions like that in addition to facing the dilemma of using virtual reality as a property marketing tool.
Moreover, the Indonesian public’s knowledge about technology is a challenge to take into consideration for using virtual reality. Not only that, varying internet connection speeds also present a barrier to use virtual reality.
On the other hand, you are also compelled to be highly competitive.
However, virtual reality has benefits that can improve your property marketing efforts, both in terms of innovation and sales.
With that, you’ve come to the right article!
In this article, we will be your loyal companion to give an understanding of the benefits of virtual reality and why you should consider using it as a marketing tool.
Exploring Properties with Just a Touch of Finger
In short, the application of virtual reality for property marketing can provide a digital viewing experience that can be accessed from anywhere at any time.
In fact, clients can comfortably access virtual reality while lounging on a comfy sofa in their house
Clients simply need to use their gadgets to freely “walk around” the property. To move their “bodies”, clients only need to swipe their fingers in the desired direction.
Clients are also able to see all the details of the property, from the largest features like the shape of the roof, to the smallest things like the details of the tiles used.
Very impressive, right?
As a business owner, you can utilize this technology to market property more interactively and efficiently.
Using virtual reality will increase good impressions from clients because they no longer need to embark on costly and exhausting journeys to physically inspect their desired properties.
Customizing Dream Houses are Easier
One thing you need to know is that virtual reality can show unfinished properties with a variety of different layouts.
What exactly are the benefits that can be derived from that?
With this ability, clients can realize their dream property based on their personal tastes.
Clients are also able to customize various features of their property, such as window size, door placement, kitchen area, paint color, etc. with different layouts.
Then, this customization will be visualized with high-quality 3D pictures in virtual reality.
As a result, your clients will be one step ahead in imagining what their dream property looks like, paving the way towards making it come true.
Indirectly, this will ease the decision-making process for clients, as they are able to obtain a visualization of the property that aligns with their tastes and preferences.
Easy to View One’s Ideal Property, Easy to Make Decisions, Easy to Increase Income
By this point, you should now understand that the use of virtual reality is beneficial, as it facilitates clients in viewing their ideal properties and making decisions, as they can see properties that match their preferences.
So, what more can virtual reality offer in property marketing?
Yes! It will be easier for you to increase transaction income.
With interactive property visualizations and the customization features that allow properties to be tailored to the client’s preferences, the possibility of the client proceeding to the transaction stage can be realized more quickly!
Now, imagine if you used VR for property marketing to a broader market.
You can imagine how many clients will be fascinated by the interactive way of marketing and decide to proceed to the transaction stage.
Gradually, you will also be able to increase your revenue due to the unique marketing method provided by virtual reality.
Interesting, right?
As Virtual Reality Brings Clients Closer to Their Dream Properties, Geographical Distance Is No Longer a Barrier!
Don’t forget that virtual reality relies on technology that can be accessed from anywhere.
By “everywhere”, we mean that virtual reality can be accessed from various regions- even overseas.
That’s right! As long as your clients have gadgets for access, virtual reality can be utilized by a wide range of people across the world.
As a result, it is not impossible for a client from Argentina, for example, to access your marketing media and take an interest in having further discussions regarding purchasing property.
Moreover, virtual reality accessible from afar will present an interactive experience with a high-quality view. This will enable clients to know every aspect of the property.
All of this will manifest without expending significant cost and effort.
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Efficient Costs with Maximum Results
As an individual operating within the property sector, you are naturally driven by a strong ambition to develop innovative marketing strategies and boost sales.
However, how much additional expenses do you need to pay for to achieve your goals with conventional marketing? Not to mention if you’re ambitious to secure clients from many regions.
Traveling to a specific region alone incurs many costs.
Moreover, if you want to hold property exhibitions and print brochures to distribute in those regions so that local people can become acquainted with the properties being marketed, the expenses can quickly accumulate.
Up to that point, you can already imagine how much money must be spent.
By leveraging virtual reality, you can significantly enhance marketing outcomes without increasing marketing costs.
You don’t need to print brochures to promote the properties. Additionally, long-distance travel to reach clients from various regions can be eliminated.
You just need to document the property in detail using virtual reality, and then distribute the resulting data via the internet for easy access.
So, what do you think? Have you gained insight into how leveraging virtual reality can enhance property marketing efficiency?
Numerous Property Businesses Are Utilizing Virtual Reality, Now It’s Your Turn!
You need to know that the implementation of virtual reality is not unusual in the property sector.
In fact, many property businesses have already implemented such a marketing model.
One company that has implemented this marketing method is Paramount Land, a minimalist-style property provider.
If you visit Paramount Land’s website, the first thing you will see is the option to explore the property’s rooms virtually.
Homepage of Paramount Land’s Website
Next, Paramount Land lets clients experience their dream property in a more intimate way by inviting website visitors to take a tour of their desired properties.
Living Room View on Paramount Land’s Website
It is not only Paramount Land that has utilized virtual reality as a property marketing tool. Another example of a property business that utilizes virtual reality, which you can reference, is Summarecon Serpong.
If you visit Summarecon Serpong’s website, it provides an interactive experience by visualizing the property, from the entrance gate onwards. This enables visitors to gain a comprehensive understanding of both the property itself and its surroundings.
The View of the Entrance Gate on Summarecon Serpong’s Web
Upon further exploration, visitors can view the surrounding areas of the property before taking a tour of the property’s interior and seeing all the details of the room.
The Surroundings Around the Property on Summarecon Serpong’s Web
The Living Room View on Summarecon Serpong’s Web
Through the websites of the two companies, you can see how marketing with virtual reality provides a more interactive experience than conventional marketing.
Thus, these two property businesses are examples that you can apply to your own marketing efforts.
How Do You Implement Virtual Reality Optimally in Indonesia?
Before utilizing virtual reality, you should first evaluate the chosen service provider.
Considering the current state of virtual reality in Indonesia, which is not yet widely understood, you can select a service provider that offers virtual reality solutions with a user-friendly interface and easy navigation.
With user-friendly virtual reality, clients will not find it difficult to use, and they can explore the entire property alongside the information you want to convey.
To further increase public understanding of the use of virtual reality, you can utilize social media with powerful marketing strategies.
Based on the data from We Are Social, there are 139 million Indonesians who use social media as of January 2024. This number represents 50% of Indonesia’s total population of 278 million.
Thus, social media should be the right place for you to educate your market to promote a shared understanding of virtual reality technology in Indonesia.
Fulfill Your Property Sales Potential with InReality
The use of virtual reality as a marketing property is not an unfamiliar concept in the property sector.
Now, it’s your turn to follow this trend and make your marketing much more interactive than before!
We are InReality Solutions, committed to being a loyal companion for you to realize these innovations!
With our track record of completing 125 projects in just 2 years, we offer solutions that are both effective and efficient in enhancing your sales!
Don’t hesitate to consult with us! We are always ready to serve you in achieving better goals.
Elevate your property sales by contacting us now!
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