How do you create attractive VR content so that virtual reality can be an effective property marketing tool?
As a business owner who wants to use VR, you must have concerns about how to effectively create content to ensure seamless implementation.
Despite its challenges, creating VR content can be a factor that boosts your marketing success.
With good VR content, you increase the public’s understanding of your property offerings.
As time passes, your property will become more widely recognized, and this will directly translate to increased demand from potential clients.
As your loyal companion, we will give some tips for creating VR content in this article. With this, you will gain an understanding of how to create effective VR content for property marketing.
Create A Compelling Narrative To Spark Client Curiosity
As a business owner, you need to understand that in creating content, storytelling is the primary ammunition that makes clients interested in following your content.
A similar remark was also said by YouTube content creator Agusleo Halim, who stated that storytelling is the key to success in creating content.
To manifest this, you need to make a compelling narration to grab your client’s attention with VR content.
One example you can check out is Indonesia Virtual Tour, an Indonesian Instagram creator. In one of their posts, Indonesia Virtual Tour took advantage of the public’s inability to directly see the top of the National Monument.
A VR Content Post on Indonesia Virtual Tour’s Instagram
With the picture above, Indonesia Virtual Tour attracts people who haven’t been able to see the top of the National Monument.
Then, Indonesia Virtual Tour offers a solution to see the top of the National Monument by using virtual reality with high-quality, interactive pictures.
This supports virtual reality as the right solution to bring people closer to things they’ve never seen before.
You can apply the same formula to create VR content for property marketing.
You can utilize the ability of virtual reality that makes clients feel immersed in the experience, allowing them to freely explore their dream properties.
As a result, clients who are constrained by time and distance may find that virtual reality is the right marketing tool to enable them to learn about their dream property.
Show Off Property Details in Depth for Enhanced Client Understanding
To create VR content, you must maximize the various capabilities of virtual reality, such as by showing every small detail in the property.
One example you can refer to is 3DVista
If you visit the 3DVista web page, you can see how they are not only offering the experience of walking around to see properties but also showcase every small detail such as paintings, tables, and more, located within the property.
Painting Details on the 3DVista Site Properties
Painting Details on the 3DVista Site Properties
You can utilize the ability of virtual reality to show every small detail in a property for creating VR content.
With the capture functionality of VR, all the small details can be conveyed to a wider audience through the content you have created.
Invite Clients To “Take A Walk” with Virtual Tour Content
You still remember how virtual reality can invite clients to explore their dream property freely, right?
So, why are we reminding you again about this? It’s because this also can be utilized as VR content for property marketing.
Is the virtual tour content just a tour of the property’s interior? Of course not.
You can also create virtual tour content of the surrounding area of the property.
Are you familiar with vlogs? Virtual tour content of the surrounding area can be packaged like a vlog, the difference being that the virtual tour you create can see all areas without limits.
One example you can take as inspiration is a YouTube video from Tourister, a YouTube channel that often uploads recreation videos of various places.
By taking inspiration from Tourister, you can make virtual tour content of the surrounding area of the property, such as the main entrance, road access, places of worship, and many more.
So, with this content, your clients will further recognize your property offerings and the condition of the properties.
Collaborate With Content Creators
If you observe the world of content nowadays, many companies have established cooperative efforts with content creators to market their products.
As a business owner, this step is also applicable to you. Not to mention, tech-savvy content creators are abundant and easy to find.
On social media, content creators have massive followers, with thousands of people following them. These followers can be leveraged to promote your property using virtual reality
Therefore, by collaborating with content creators with a large following, you can increase the likelihood that your VR marketing content will gain significant attention.
Provide the Market with Technology Education Content
One of the challenges of implementing virtual reality for property marketing is the variable level of technological literacy in Indonesia.
As stated by Republika, Indonesia ranks 56th out of 63 countries surveyed for technological literacy. Of course, you should consider this number when implementing virtual reality.
However, this also presents an opportunity for you to create educational content about technology and the implementation of virtual reality in Indonesia.
For the first step, you can create educational content about what virtual reality is and its development in Indonesia. Then, you can explain how to use virtual reality and provide your virtual reality link as a visual aid for viewers.
By incorporating this content, you not only market your properties, but you also contribute to educating the public and your market about the use of VR.
Do’s and Don’ts for Creating VR Content
To ensure your VR content gives good results, there are several things you should keep in mind. As your loyal companion, we will highlight things you should avoid when creating VR content for property marketing:
Do Not Create Content Without A Content Calendar
The content world relies on a structured agenda known as a content calendar. This calendar typically outlines the dates and types of content to be posted regularly.
A content calendar helps you present and produce content with a clear flow.
So, make sure you have one before creating your content.
Neglecting Audio in Content Creation
Indeed, the main element of VR is visualization in images or video, but that doesn’t mean you should neglect the voice element in creating the content.
For example, in a virtual tour of the surrounding area, you should include environmental sounds to make the tour more engaging and interactive.
Displaying Many Details in The Content
As we mentioned earlier, you can create VR content that showcases many details within a property. However, this does not imply that you should include every single detail in the content.
Choose the most important ones, like the type of tiles or paint used. Overloading the content with too many details can make it cluttered and may confuse potential clients.
Manifest Your Business Aspirations Using Virtual Reality With InReality
Whether you are eager to create VR content or use VR as a marketing tool, we, InReality, are here as your loyal companion in achieving that vision!
With our extensive experience, recognized by reputable developers companies such as Clutch and GoodFirms, we are excited to help you achieve better goals.
Eliminate your doubts and contact us today to change your dreams into reality!
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