Do you want to try innovative practices in property marketing, but still hesitate because you aren’t sure the results will be worthy of your investment?
At a glance, using virtual reality allows you to easily market properties.
With virtual reality, as a business owner, you don’t need to urge clients to leave their houses to get to know their dream property, or travel long distances to introduce properties to various regions.
Furthermore, you can gain a deeper understanding of the benefits by reading this article.
In this article, as your loyal companion in establishing your business, we will provide some examples of implementing virtual reality into property marketing.
After understanding the benefits of virtual reality, learn more by reading some examples of how virtual reality is used to market properties.
Freely Explore Properties with a 360-Degree Virtual Tour
A common implementation of virtual reality in property marketing is utilizing 360-degree virtual tours.
Virtual 360-degree tours allow clients to “explore” their dream properties freely.
For starters, a 360-degree tour is a tour that allows viewing the entire property from various angles, including top, side, bottom, and more, using a 360-degree camera.
To navigate, clients simply need to use the navigation controls within the virtual tour interface.
This feature expands your clients’ imagination as if they are truly at the original location and seeing the property with their own eyes.
One company that has 360-degree virtual tours is Juanda Land, a property provider based in Sidoarjo, East Java.
When you visit Juanda Land’s web, you are immediately presented with the front view of the offered property.
Front View of Property on Juanda Land’s Site
Further, if you continue exploring inside the property using the navigation buttons, you will see the cozy and ambient living room atmosphere offered by Juanda Land.
Living Room View on Juanda Land’s Site
So, where does the 360-degree in a virtual tour come into play? As we previously explained, by using a 360-degree camera, you will be able to rooms in a property from all directions.
View of the Living Room from the Kitchen at Juanda Land’s Site
The Kitchen View from The Living Room at Juanda Land’s Site
This tour can also be applied to other rooms, such as the bedroom and the kitchen.
Can you imagine how a 360-degree virtual tour works?
A virtual tour encourages clients to freely explore their dream property without having to travel long distances to the property location.
Exploring Property Surroundings with Virtual Imagery
It’s important to understand that virtual reality can also be used to record various spaces, such as fields, offices, airports, and more.
When it comes to properties, virtual reality not only records the property itself, but also the environment around it.
Therefore, clients can analyze the environment surrounding their dream property including road accessibility, road dimensions, views, and other features.
One company that has implemented this is Summarecon Serpong in Serpong, Tangerang Selatan.
On their website, you can see how Summarecon Serpong presents the environment surrounding their property starting from the residential entrance gate.
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The View of The Residential Entrance Gate on Summarecon Serpong’s Web
As you go deeper into the main entrance, Summarecon Serpong will guide you through the primary access routes of the residential area, showcasing its conditions.
Once you have thoroughly observed the main access, you can move forward to finally get a glimpse of the surroundings around the properties offered by Summarecon Serpong.
In the virtual tour presented, you will notice that there are gardens around the property, ideal for relaxation.
Main Access on Summarecon Serpong’s Web
The Environment Around The Property on Summarecon Serpong’s Web
The Playground Around The Property on Summarecon Serpong’s Web
By giving an overview of the property’s surroundings, you can encourage clients to familiarize themselves with their dream property.
This will help clients easier to decide on their interest in the property.
Increasing Brand Awareness with Virtual Property Exhibitions
Holding an exhibition is one way to increase brand awareness. At the same time, organizing such event can be costly.
Booking a venue, printing brochures, providing daily employee wages, and other related expenses are all costs that you will be responsible for covering.
With virtual reality, you can hold a digital property exhibition that’s both time-efficient and cost-efficient.
One of the virtual property exhibitions that has been held in Indonesia is the BTN Property Expo, available on their website.
From the website, you can see how virtual reality can feature an exhibition similar to an in-person property exhibition.
The Property Exhibition Main View on Expo BTN’s Site
The Exhibition Hall Filled with Developers on Expo BTN’s Site
The digital property exhibition at Expo BTN is also equipped with a map to make it easier for site visitors to find the housing developer they want.
The Exhibition Map View on Expo BTN’s Site
Organizing a virtual property exhibition can provide a platform for you to increase public awareness of your property while also saving the cost typically used for in-person property exhibitions.
Greater Freedom in Choosing Your Dream Interior with More Realistic Visuals
Without using virtual reality, how do you offer a variety of interiors?
By using 2D images? Or with miniatures that still fail to provide a clear picture for clients?
Now, it’s time to improve the presentation of your catalog in a more interactive way!
Virtual reality can display property designs to clients, allowing them to choose interiors according to their preferences with various visual representations.
So, clients can select their preferred type of flooring, wall colors, tiles, door designs, and other furniture elements virtually, which in turn will be displayed realistically.
This provides clients with a clearer visualization of their dream property and helps inform their decisions.
Presenting Building Designs to be Developed into a Cozy Property
Remember how virtual reality can capture various spaces such as fields, airports, schools, offices, and hotels?
In property business, virtual reality can also be applied to present construction or property designs that are still under development.
By displaying interactive building designs, clients can better see the details of the property, such as the area and length of the property, room quantity, and more.
As a business owner, you can also respond more quickly if clients have special requests related to the property layout.
Thus, with the visualization of building designs using virtual reality, clients can more easily obtain their ideal, comfortable property.
Virtual Reality Simplifies Marketing, But Its Implementation is Far From Simple
Certainly, you are not wrong in reading the section title.
Indeed, implementing virtual reality gives you multiple advantages, such as providing a more interactive experience, more efficient marketing, and accessibility, even overcoming geographical distances.
These advantages will surely make you feel property marketing has become easier than ever before.
However, virtual reality also has weaknesses that you should consider.
You might recall that virtual reality can be accessed from anywhere and at any time. However, it is important to note that virtual reality needs an internet connection to function optimally.
In Indonesia, the distribution of internet speed is still not comprehensive. According to CNBC Indonesia, the internet speed of Indonesia ranks 101 out of 141 countries.
The varying understanding of technology in Indonesia is another downside that you need to be aware of.
This difference in understanding can hinder the application of virtual reality as an effective property marketing tool.
Therefore, it can be said that the implementation of virtual reality also has its weaknesses that you need to consider, despite its advantages.
The Implementation of Virtual Reality In Indonesia Needs To Be Accompanied By A Strategy To Optimize Its Use
Although the implementation of virtual reality is not easy, you can still use it as a property tool if you use the right strategy.
From the property aspect itself, you can adjust the properties displayed with popular designs in Indonesia, such as minimalist or tropical.
Consult your virtual reality provider to gain solutions that can be adjusted to the internet conditions in Indonesia and the uneven understanding of technology.
Hence, you can get virtual reality results that are easy to use by clients and operable at various internet speed.
Furthermore, you can utilize social media marketing in order to expand your promotion as well as market education on the use of virtual reality in Indonesia.
Elevate Your Business Sales with Easy Implementation of Virtual Reality Using InReality!
While the implementation is not easy, using virtual reality for property marketing has the potential to enhance revenue.
As your loyal companion, we, InReality, are very open to helping implement virtual reality to be much easier.
We have experience in completing 125 projects over two years. This makes us more than capable to assist and increase your revenue using virtual reality.
With open arms, we will guide you to attain better goals.
Don’t hesitate and call us now to turn your dreams into reality!
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