Looking for ideas to brand your products using augmented reality on social media?
Alternatively, are you planning to innovate your digital marketing strategies and elevate your sales?
If your answer to both questions is “YES,” you’re in the right place!
In this article, we list 5 inspiring ways you can brand your products using AR (Augmented Reality).
Let’s get into it!
Interactive and Realistic 3D Catalogs
Have you ever wanted to test a product on your wishlist, but having to travel to try it out stopped you?
What if we told you that AR could help you test that product from the comfort of your homes?
AR can help you brand your products with a realistic 3D catalog. For instance, let’s take a look at the sports apparel company, Nike:
Nike launched an AR filter to brand their products, allowing users to try them on virtually. This way, potential buyers can identify whether the shoes they’re interested in would suit them.
Another application of this AR feature exists in the Swedish multinational furniture company, IKEA.
Similar to Nike, IKEA also created a catalog to facilitate the viewing of their items. The only difference lies in their products: IKEA focuses on furniture, whereas Nike focuses on shoes and other sports apparel.
From these two examples, you’ll see AR’s capability of visualizing products realistically. This way, buyers can determine if a pair of shoes looks good on them, or if a couch they’re eyeing on would fit their rooms.
How do buyers access the catalogs? It’s simple: they only need their phones!
You can definitely follow the footsteps of Nike and IKEA in applying this branding strategy. Your catalog can include anything you’re selling, such as cosmetics, clothing apparel, and more.
What benefit will you get? Your customers will be able to easily decide if your products suit their needs.
Consequently, they’ll save time and energy on visiting your store just to see your products in person. This will ultimately grant them a more interactive and satisfactory shopping experience.
Lifelike 3D Digital Billboards
When you picture a billboard, you’re probably thinking of a static image with some text on them. It feels dull, doesn’t it?
Now is the right time to create an interactive digital billboard that comes to life. But how?
To apply this, add a visual cue on the billboard that’s identifiable by AR apps. This cue could be an image, a QR code, or a specific pattern. When scanned, your billboard will be able to display appealing animations.
The animation model itself should be tailored to your product’s persona. It should represent what your brand stands for to the public.
A good example would be this Coca-Cola billboard.
Coca-Cola established this digital billboard to hand out coupons, which can be traded with a bottle of the drink. The billboard’s interactivity made it one of the most phenomenal ads to air in the United Kingdom in 2023.
Take a page out of Coca-Cola’s marketing manual to make your brand stand out.
AR Filters to Attract Potential Customers
Are you familiar with social media filters? They’re digital effects you can apply on an image or a video to change its look.
Social media filters bring a positive change as it creates a more fun experience online. So, how do filters and AR come into play for branding purposes?
These technologies can be combined as a filter to market your products. Take a look at how Sephora, a multinational retailer for beauty products, does it:
Sephora utilizes filters to allow their customers to try on their beauty products. Customers only need to use their phones to use the filters, which are available on their official website and social media.
No leaving the house, no commuting, and you only need your phone. Customers can test out your products. It couldn’t get any more easier than this!
Interactive Mini-Games Using Augmented Reality
The fourth AR product branding method is interactive mini-games. AR mini-games are games that combine the physical world with digital elements in real-time.
To apply this, create a mini-game that’s in line with your products. As an example, if your brand sells snacks, build a treasure hunt game for the materials needed to make the snack. If you’re a beauty brand, you could build a makeover game using filters.
Why should you go for this method? Consumers will spend more time engaging with your products and your brand. In return, this will increase your engagement rate.
Additionally, you’ll increase the market’s awareness of your brand. This is because mini-games can introduce your brand to a larger audience in a fun way.
Collaborating with Influencers for A Holistic Marketing Strategy
When it comes to social media, it’s hard not to mention influencers, especially when it pertains to branding.
If the term sounds alien to you, an influencer is someone with a high number of followers online. They often offer promotion services with their followers as the target audience.
Collaborating with an influencer is a great way to market your products. You could request them to promote using the AR content you’ve prepared.
However, make sure that the influencer completely understands your brand. This way, they’ll be able to market your product in a way that suits your product persona.
What Should You Keep in Mind Before Branding on Social Media with AR?
Your Branding Needs to Align With Your Product Persona.
Sure, AR can provide you with a highly interactive branding method. That said, you need to stick to your product persona.
If you don’t pay attention to your product persona, audiences will only focus on the AR content without understanding what your brand stands for.
Therefore, whatever your product persona is — serious, casual, hip, formal, and more — should be present in your AR content. This enables the public to identify your product’s unique strengths.
Give Your Audience Clear Instructions.
This is also important. When using AR for branding purposes, you need to provide clear instructions on the technology.
For instance, when creating an interactive billboard with AR, provide a brief explanation on how your audience can access it.
This instruction could be a label stating “Scan here!” on the billboard. By adding a clear instruction, your customers will understand that they need to scan the code to interact with the billboard.
Bring Interactivity to Your Product Branding With InReality!
InReality is an augmented reality and virtual reality provider company. We’re experts in Unity, iOS, Android, UI/UX Designers, 3D Artists, animators, 360° photography, and virtual tour creators.
We’ve handled 125 projects in the last 2 years, and were acknowledged by renowned AR and VR developers like Goodfirms and Clutch.
Our achievements and expertise are more than enough to make us a loyal partner in branding your products with augmented reality.
Call us now, and let’s collaborate together to create an innovative and interactive product branding strategy!
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