This article has been translated from Indonesian by Dwi Mayang Sagita
Inspired to try innovative steps on marketing property using Virtual Reality technology?
But are you still stuck because you don’t have a deep understanding of virtual reality?
In fact, virtual reality technology is still relatively new to the general public.
As a result, many are still hesitant to utilize virtual reality as a tool for marketing properties due to concerns that the results may not justify the investment made.
If you have such doubts and fears, you are reading the right article!
In this article, we will be a loyal companion to you, providing a comprehensive understanding of the strengths and weaknesses of virtual reality, which can serve as a basis for considering its use in property marketing.
Virtual Reality Enhances The Value Of Property Scenery Efficiently
As a person who works in the property sector, you must know that bringing clients to visit the property directly will take a lot of energy and time.
Your team must do many things to prepare carefully to provide the best experience for clients, such as preparing air freshener, ensuring the room is clean without dust, and adjusting the room temperature so that clients feel comfortable.
We have yet to discuss setting the room light with lamps or natural light, such as sunlight from outside, to embody the sense of coziness that clients want.
Not to mention, no one can guarantee that the weather will be sunny so that the property will be well-lit.
Of course, these things are very inconvenient, right?
This can be made easier by utilizing VR as a property marketing tool. VR can display the property optimally anytime and anywhere without the hassle of doing the steps we mentioned earlier.
What you need to do is only to record the condition of the property once so that it can be displayed through virtual reality.
Subsequently, the property can be seen in consistently good condition anytime and anywhere.
Isn’t it something that significantly enhances marketing efficiency?
Goodbye Passive Marketing! Welcome Interactive Marketing!
Before we continue to explain the strengths of using VR for property marketing, let us ask you a few questions.
How should you present properties when clients visit? Is it just by coming to the location, walking around, explaining the property, and answering the client’s questions in a general way?
If that’s the case, what if we could provide a better way to do more interactive marketing? Curious to find out?
Virtual reality is the answer!
Why is that? Besides being able to display the condition of the property in a consistently clean and tidy manner, virtual reality can improve the client’s experience by seeing their dream property become more interactive!
Indeed, VR possesses comprehensive functionalities to achieve this, including a room measurement feature.
This feature allows clients to better understand whether their existing furniture will fit into the property they are viewing, without the inconvenience of bringing their furniture first.
With the room measurement feature, clients can also simulate the room arrangement freely to ensure that the items they want can be in a position that makes them comfortable.
Moreover, virtual reality can also provide various lighting simulation scenarios, such as how the room appears in the morning, during rain, and at night.
This capability enables clients to gain a much clearer understanding of the property under different lighting conditions.
Furthermore, virtual reality technology integrated with audio can provide simulations of rain sounds and ambient traffic noise around the property.
Besides, simulating the sound of rain and traffic noise is something that your team cannot do if they do conventional property marketing, right?
Inviting clients to explore without leaving their homes
Source: Freepik
Remember how virtual reality can showcase properties in their optimal condition anytime and anywhere? This is one of the significant advantages of virtual reality.
With the availability of your property data via virtual reality on the internet, you can invite clients to explore their dream properties without requiring them to leave their homes.
They can also explore their dream properties for as long as they like independently, using the interactive experience we mentioned earlier.
This allows clients to thoroughly examine details, views, room sizes, and overall comfort of the property without being constrained by time with your team.
Indirectly, this advantage also enables you to market properties globally without being obstructed by geographical distance.
Clients from all around the world can access and view your properties as long as the data is available online.
So, what do you think? Have you considered the immense benefits of using virtual reality for real estate marketing?
Enhance Your Brand Value to Foster An Interactive Brand Image
Now, let us ask you another question.
Between two property businessmen – where one does conventional marketing without any innovation and the other one does sensational marketing using virtual reality – which would leave a more favorable impression on the public? Of course, the answer is the one employing innovative and sensational marketing using virtual reality.
This is another strength of using virtual reality for property marketing!
By using interactive and innovative virtual reality, your brand will appear more valuable, especially if accompanied with the right promotional strategy by leveraging social media.
Not to mention, utilizing social media helps support word-of-mouth promotion at no cost from clients who are satisfied with the service and experience provided by the business owner.
If this approach is adopted, the property’s engagement rate will gradually increase, and successful sales transactions will follow.
Minimal Marketing Costs for Maximum Results
There is no need for excessive preparation, as clients can see the property without coming directly, marketing is done via the Internet, and the experience is more interactive.
All the aforementioned advantages will be a result of one factor, namely minimal marketing costs.
In comparison, conventional marketing often incurs significantly higher costs than you might anticipate.
Printed brochures and door-to-door marketing are some examples of methods used for conventional marketing.
We haven’t even discussed the traveling cost to meet clients in person.
By using VR, you can reduce marketing costs and boost efficiency. Therefore, the return on investment from using VR will also be higher.
Virtual Reality Is a Great Solution, but It’s Not Perfect
Yes, virtual reality indeed has many strengths, but virtual reality also has some flaws. Here are some weaknesses of VR for property marketing.
Virtual Reality Relies Heavily on Technology
The first thing you need to consider before using VR is its dependence on technology.
It is also quite common that for optimal client access, VR requires gadgets with powerful specifications.
Therefore, it is important for you to carefully consider your target market before determining whether VR is the right tool.
Differing Client Preferences to See Their Dream Property
Indeed, VR, with all its interactive features, can be an effective way to market properties in detail and luxury.
However, you should also not forget that each client’s preference for getting to know their dream property is different.
Some clients may choose an effective way to monitor the property from their homes, but others may prefer to be hands-on in learning about the property.
Not to mention, VR may not be able to answer all the questions that clients will ask to better understand the property’s condition.
High Initial Implementation Costs
To utilize VR, you must record the entire state of the property in detail.
This recording is not easy and must be done by technicians and experts who have skills in this field.
Therefore, this will incur high production and investment costs for optimal and maximal operation.
Ongoing Maintenance for Virtual Reality
This also needs to be considered by business owners. To display the property via VR, it is ideal to have an original recording of the property in its most recent condition.
Therefore, if there are any updates or changes to the property, you will need to create a new recording, which will incur additional costs for production.
Understanding VR Is a Potentially Time-Consuming Process
Before using virtual reality, you must first have a comprehensive understanding of its functionalities to maximize its potential.
It is not easy to understand the leverage of VR. Therefore, it will very likely take a long time to fully understand.
Aside from your own point of view, clients must also be able to understand how to see their dream property using virtual reality.
If clients fail to understand, the detailed VR version of the property may potentially be inaccessible, therefore reducing the client’s understanding of the state of the property.
However, this challenge can be mitigated by selecting the right and reliable VR service provider.
A competent VR service provider can deliver a virtual reality experience with a user-friendly interface, facilitating ease of use for clients and minimizing confusion.
So, Is Virtual Reality an Effective Solution for Property Marketing?
If you understand how VR benefits your business, virtual reality is an effective solution.
The utilization of virtual reality presents a more interactive and lively experience for clients to learn about their dream property.
Online marketing can significantly compress the substantial costs typically used with conventional marketing methods.
As a result, you can reallocate these funds for other business needs, such as developing additional properties.
By minimizing on-the-spot property visits by clients, you might as well market your property globally without geographical limitations.
Moreover, with marketing innovations that leverage technology, your competitive edge will be strengthened, particularly in the modern business landscape.
How to Optimize Virtual Reality for Property Marketing?
Before implementing virtual reality, you need to evaluate the chosen service provider.
Make sure that the provider can deliver high-quality images and videos. Additionally, the provider must be capable of producing VR experiences with a user-friendly interface and easy navigation.
This will allow clients to operate the VR system without confusion or missing every detail of the property.
Moreover, by leveraging social media to produce engaging content and develop effective strategies, virtual reality not only makes the initial introduction process easier for clients, but also draws the attention of the wider public.
Enhance Your Property Sales Innovation with InReality!
To keep a competitive edge in business, you must continually innovate, including by utilizing virtual reality for property marketing.
We, InReality Solutions, are dedicated to supporting you in actualizing these innovations.
With experience in completing 125 projects over 2 years and recognition from development firms such as Clutch and Goodfirms, we possess a deep understanding of virtual reality applications and are committed to accompanying you in driving innovation and increasing sales.
Turn your business aspirations into reality by contacting us today!
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