What Are The Differences Between AR And VR In Product Marketing?

Seeking to enhance property sales by using unique and innovative content marketing strategies, such as augmented reality (AR) or virtual reality (VR), but uncertain which one to choose?

Is this because you think that both technologies would yield similar results? Or, perhaps you believe the differences between both mediums are insignificant?

Nonetheless, AR And VR Are Different!

On the surface, both terms contain an element of ‘reality’.

In addition, both mediums present the notion of an experience which unifies digital elements with the real world.

But as a matter of fact, AR and VR have different definitions!

AR provides a more direct interactive experience!

With AR, users remain in the real world as usual, but digital elements are added to enhance the experience.

For example, you might want clients to become more interested in vacant apartments offered on their social media accounts or websites.

With traditional marketing media, you may think that simply displaying photos or videos of empty apartments without providing an interactive experience will fail to tempt potential buyers.

On the other hand, wouldn’t more engaging content have a better chance of generating property sales?

This is why you should consider creating social media and website content to encourage interactive exploration of your property offerings.

An example of how this could be implemented is an interactive video on social media or a website, which features a talent directing their phone toward an empty apartment, with a specific sofa, table, or wardrobe instantly being visualized inside a room.

As a result, prospective clients can better visualize the apartment they will be occupying and the types of furniture that might suit the space.

This lifelike technology gives them a better idea of their dream apartment, which can further motivate them to buy the aforementioned vacant apartment.

How does that sound?

At this point, you should have a clearer understanding of how AR can be applied to content marketing in the real estate sector!

Meanwhile, With VR, The Experience Provided Makes Prospective Clients Feel Closer To Their Dream Property!

In essence, VR is the opposite of AR, as digital elements aren’t superimposed onto the real world.

Instead, prospective clients are able to view their dream property as a whole, which is entirely digitized.

Perhaps, you may have heard of the term ‘360-degree virtual tour’?

This is a term where your prospective clients can explore an unfinished property as if they are walking through it.

In fact, clients can experience the surrounding environment, such as the view from the windows or the sounds of nearby traffic.

One company that has implemented this technology is Emporio Architect, a renowned Indonesian architectural firm renowned for its classic, luxurious designs.

When visiting the firm’s website, the first thing you will see is an interactive view of a classic and luxurious home façade, which you can adjust by moving your cursor.

Front View of the House on the 360-Degree Virtual Tour Page at Emporio Architect

Furthermore, Emporio Architect tries to offer a more realistic sense of ownership of the classic and luxurious home by providing visitors to their website the option to explore the interior of the house.

Living Room on Page Virtual Tour 360 Emporio Architect @ Emporio Architect

Family Room on Page Virtual Tour 360 Emporio Architect @ Emporio Architect

Piano Room on the 360-Degree Virtual Tour Page at Emporio Architect

So, What Are the Differences Between AR and VR in Property Marketing?

If AR tempts prospective clients to envision their dream property in a more imaginative way, then VR helps their dreams feel more achievable by providing a more realistic experience.

AR Is More Suitable For Brand Awareness And Engagement

In terms of marketing funneling, AR is more appropriate for content that enhances awareness and engagement.

Introducing content in a more interactive manner like this will create its own trend among your audience, making them more interested in interacting or even connecting with your brand.

Hence, it is suitable for business owners who want to cast a wider net and attract more prospects to their property business.

For example, if your social media team creates content showcasing an experience where a presenter visualizes their dream property using AR, it could soon appear on the “for your page” of many users.

As a result, your property brand could become widely recognized within a very short time!

Certainly, many of them will be interested in buying the property that you offer!

Meanwhile, On A Website, Brand Engagement or Even Brand Trust Will Increase As Engagement Rates And Average Session Duration Per User Improve

This is because interactive content, such as that created using AR, encourages website visitors to spend more time on the site, immersing themselves in the novel experiences offered

Furthermore, if business owners strategically place AR-based content on their homepage, pages, or articles, it will further increase visitors’ interest in interacting with the brand.

This will undoubtedly have a positive impact on your brand engagement and trust.

The longer we consistently place AR-based content strategically, the greater the duration of quality interactions that occur directly between website visitors and your brand.

Eventually, website visitors will feel a sense of ownership and even form a community with your brand.

Haven’t big brands that have survived throughout history succeeded by creating positive and intensive interactions with their audiences?

Consider using AR in your property content marketing strategy!

VR, On The Other Hand, Would Be Great For Increasing Transactions!

By providing a realistic experience in exploring a completed property, people are more likely to be motivated to transact with you.

This approach allows them to better envision how they will live and spend their time in the property, creating a sense that their dream of owning the ideal property is becoming closer.

Although, the probability may be 50:50, as the view of the house presented through the VR experience might miss their expectations.

However, this will not occur as long as the message you convey throughout the marketing activities remains consistent.

For instance, you have a property business that sells dream homes with a luxurious classical architectural style.

If your team effectively packages this message in every marketing activity, the chances of customers making a transaction will undoubtedly be well above 50%.

Moreover, when integrated with attractive seasonal promotions, whether at the beginning or end of the year, it can significantly boost sales conversions for businesses.

Collaborate With InReality To Achieve Your Property Sales Goals!

Regardless of whether you want to choose between using AR or VR

Whether your business focus is to increase awareness or go straight to sales

We, InReality Solutions, extend a warm invitation to manifest your property sales ambitions!

Moreover, as an innovative yet effective real estate sales solution, we excel at delivering content that leverages the latest AR and VR technologies, ensuring alignment with current market trends and demands.

So, the results we provide will greatly impact your property sales, which will strengthen your positioning to encourage people’s interest in connecting with the business owners’ property brand.

With a track record of completing 125 projects over the past two years and having recognition as an AR & VR development company by Clutch and Googfirms, we believe in our ability to deliver exceptional results for your property sales.

Let’s use our AR & VR services to achieve your sales ambitions!

We readily welcome your calls!