Royal Sumatra Cluster Grandis Virtual Tour Case Study

Project Overview

Client	Royal Sumatra
Development	Cluster Grandis
Industry	Residential Property Development
Location	Medan, Indonesia
Solution	Interactive 3D Virtual Property Sales Platform
Project Completed	2022
Unit Types	5
3D Assets	Supplied by Client
Scope	Strategy, UX Restructuring, UI/UX Design, Virtual Tour Development, Interactive Features, Deployment & Maintenance
Development Period	Approximately 2 Months
Devices	Desktop, Mobile, Tablet & Compatible VR Devices
Special Features	Live Guided Tours, Interactive Floor Plans, Deep Sharing & Integrated Sales Materials
Ongoing Services	Maintenance & Platform Expansion

On This Page (20)

1. Transforming 3D Renders into a Powerful Virtual Property Sales Platform for Royal Sumatra Cluster Grandis
2. The Challenge: Selling a Property Development Before It Had Been Built
3. The Problem Was Not the 3D Renders. It Was How They Were Being Used.
4. Identifying the Opportunity
5. The Solution: One Complete Virtual Property Sales Ecosystem
6. Bringing the Entire Development into One Experience
7. Explore Five Residential Unit Types
8. Custom App-Like UI/UX
9. Designed for Buyers of All Levels of Digital Familiarity
10. Interactive Floor Plans with Real-Time Orientation
11. A Virtual Show Unit Before the Physical Property Existed
12. Live Guided Tours for Remote Property Sales
13. A Sales Tool the Royal Sumatra Team Actually Used
14. Every Brochure and Sales Material in One Place
15. Deep Sharing: Share an Exact Location and Viewing Angle
16. Available Across Desktop, Mobile, Tablet, and VR
17. Approximately Two Months from Existing Assets to a Complete Sales Platform
18. The Results
19. From Underutilized Digital Assets to an Effective Sales Experience
20. Built to Grow with Future Developments

Transforming 3D Renders into a Powerful Virtual Property Sales Platform for Royal Sumatra Cluster Grandis

InReality Solutions transformed the existing 3D panoramic assets of Royal Sumatra's Cluster Grandis into a comprehensive, interactive virtual property sales platform designed to help prospective buyers explore, understand, and evaluate a residential development before it had been physically built.

Royal Sumatra needed a practical way to begin marketing and selling its newly launched Cluster Grandis development despite not yet having physical show units available for prospective buyers to visit.

Although 3D panoramic renders of the development had already been created and incorporated into an existing virtual tour, the experience was difficult to navigate, fragmented across multiple separate tours, and ultimately saw limited use by both prospective buyers and the Royal Sumatra sales team.

InReality Solutions identified an opportunity to make significantly better use of these existing digital assets.

Rather than creating new 3D renders, we completely reimagined how the existing content could be structured, presented, and experienced.

The result was a custom-designed, app-like virtual property sales platform that brought the entire Cluster Grandis development, its five residential unit types, property information, floor plans, brochures, sales tools, and interactive functionality together within one intuitive digital ecosystem.

The Challenge: Selling a Property Development Before It Had Been Built

Royal Sumatra is a large residential development in Medan, Indonesia.

When the new Cluster Grandis development was launched, Royal Sumatra faced a common challenge within the property industry.

The development needed to begin generating interest and supporting property sales before the physical cluster and show units had been built.

Without completed properties available for prospective buyers to visit, digital visualization became an important part of the sales process.

Royal Sumatra had already invested in high-quality 3D panoramic renders that digitally visualized the future development and its residential unit types.

However, simply having high-quality digital assets did not automatically create an effective digital sales experience.

The Problem Was Not the 3D Renders. It Was How They Were Being Used.

Before working with InReality Solutions, Royal Sumatra had already engaged another provider to transform its 3D panoramic renders into virtual tours.

However, the resulting experience had several significant usability limitations.

• Different residential unit types were separated into individual virtual tours.
• The outdoor areas were presented separately.
• There was no intuitive centralized navigation system connecting the entire experience.
• Information was difficult to discover.
• The platform experienced performance issues.

Even Royal Sumatra's own sales representatives found the experience confusing and difficult to incorporate effectively into their sales presentations.

This highlighted an important principle behind the InReality Solutions approach:

High-quality digital assets are only valuable when people can easily understand, navigate, and use them.

The challenge was therefore not to create new 3D renders.

The challenge was to transform the existing assets into an intuitive digital experience that would help prospective buyers understand the development and give the Royal Sumatra sales team a practical tool they could actually use.

Identifying the Opportunity

After reviewing the existing virtual tour, InReality Solutions approached Royal Sumatra with a different proposal.

We believed that the existing 3D panoramic renders could be transformed into a significantly more effective property sales experience without requiring the client to recreate the underlying visual assets.

Our recommendation was to completely rethink the structure, navigation, user experience, and functionality of the platform.

Instead of asking prospective buyers and sales representatives to navigate multiple disconnected virtual tours, we proposed creating one unified digital ecosystem.

Everything a prospective buyer needed to explore and understand Cluster Grandis would be accessible within a single interactive experience.

The Solution: One Complete Virtual Property Sales Ecosystem

InReality Solutions rebuilt the Cluster Grandis virtual experience from the ground up.

Our team was responsible for the complete strategy, information architecture, user experience, user interface, immersive development, interactive functionality, testing, deployment, ongoing maintenance, and future expansion of the platform.

The existing 3D panoramic assets were reorganized and, where necessary, edited and corrected to create a more consistent overall visual experience.

The result was an entirely new virtual property platform designed around one central objective:

Make it as easy as possible for prospective buyers to explore, understand, evaluate, and discuss Cluster Grandis.

Bringing the Entire Development into One Experience

One of the most important changes was the consolidation of the entire Cluster Grandis development into a single virtual environment.

Prospective buyers could explore:

• The overall development
• Public and general areas
• Outdoor environments
• Property facilities
• Residential facades
• Individual unit types
• Interior spaces
• Property specifications
• Floor plans
• Brochures
• Sales information

All without leaving the virtual experience.

Instead of moving between separate tours, websites, brochures, and sales materials, users could access everything through one centralized digital platform.

This made the experience easier for prospective buyers to navigate and considerably more practical for Royal Sumatra's sales representatives to use during presentations.

Explore Five Residential Unit Types

The platform incorporated all five residential unit types available within Cluster Grandis:

• Albasia
• Dyera
• Folia
• Magnolia
• Tristan

Each unit type was integrated directly into the main virtual experience.

Prospective buyers could easily select a property type, virtually explore its interior, view its layout, and access detailed information.

Information available within the experience included:

• Land size
• Building size
• Number of rooms
• Room information
• Property features
• Floor plans
• Unit-specific brochures

This allowed prospective buyers to compare and evaluate different residential options without navigating away from the virtual environment.

Custom App-Like UI/UX

InReality Solutions designed a completely customized user interface and user experience specifically for Royal Sumatra and Cluster Grandis.

Every element of the interface was designed by our team, including:

• Menus
• Navigation systems
• Property maps
• Unit selection
• Buttons
• Interactive pop-ups
• Information displays
• Floor plan interfaces
• Sales material access
• Contact pathways

The objective was to create an experience that felt more like using a dedicated digital application than navigating a conventional virtual tour.

This was particularly important because the platform needed to accommodate users with different levels of digital familiarity.

A prospective buyer should not need to understand virtual tour technology to explore the property.

The interface needed to make the experience immediately understandable.

Designed for Buyers of All Levels of Digital Familiarity

Property buyers can represent a wide range of age groups and levels of comfort with digital technology.

The original experience had proven difficult for some users to navigate.

InReality Solutions therefore placed particular emphasis on simplicity, orientation, and ease of use.

Menus were clearly structured.

Unit types were easy to discover.

Property information was available when needed.

Interactive elements were designed to be understandable.

Floor plans helped users maintain their orientation.

The objective was to reduce unnecessary friction between the prospective buyer and the information they needed to make a purchasing decision.

Interactive Floor Plans with Real-Time Orientation

Understanding the layout of a property through a virtual experience can sometimes be challenging.

A user may enter a room but not immediately understand where that room is located within the overall property or which direction they are facing.

To solve this problem, InReality Solutions incorporated interactive floor plans with a radar-style orientation system.

As users move through a property, the floor plan displays their current location and viewing direction.

This provides continuous spatial context and helps prospective buyers understand how individual rooms connect within the overall property layout.

The feature was particularly valuable for users who may be less familiar with navigating immersive digital environments.

A Virtual Show Unit Before the Physical Property Existed

One of the most valuable aspects of the Cluster Grandis platform was its ability to support property sales before physical show units were available.

Prospective buyers could digitally enter the future development, explore outdoor areas, examine property facades, enter different residential unit types, move between rooms, understand floor plans, and access detailed specifications.

This effectively created a virtual show unit accessible from anywhere.

For property developers, this demonstrates how existing 3D visualization assets can be transformed into interactive sales experiences that support marketing and sales activities long before construction has been completed.

Live Guided Tours for Remote Property Sales

One of the most powerful features developed for the Cluster Grandis platform was the Live Guided Tour functionality.

Royal Sumatra attracts prospective buyers who may not necessarily be located in Medan.

Potential customers could be based in Jakarta or other cities, making physical visits more difficult and time-consuming.

Conventional video conferencing platforms such as Zoom or Google Meet can facilitate remote communication, but they were not specifically designed for presenting and exploring virtual properties.

The Live Guided Tour feature provided a different approach.

Royal Sumatra sales representatives could conduct interactive remote property presentations directly through the virtual experience.

The feature enabled two-way communication between the sales representative and prospective buyer while allowing both parties to interact with the virtual environment.

Rather than simply watching a salesperson share their screen, prospective buyers could participate more actively in the experience.

They could explore, look around, ask questions, and examine areas that interested them.

The sales representative could guide the conversation and presentation while the prospective buyer remained actively involved in exploring the property.

This created a more collaborative and interactive remote property presentation experience.

A Sales Tool the Royal Sumatra Team Actually Used

Technology only creates business value when people actually use it.

One of the most important outcomes of the project was the adoption of the new platform by the Royal Sumatra sales team.

The previous virtual tour had seen limited use because its fragmented structure and confusing navigation made it difficult to incorporate into the sales process.

The redesigned Cluster Grandis platform changed this.

Royal Sumatra began using the experience across multiple sales channels, including:

• The Royal Sumatra website
• Tablets
• Laptops and desktop computers
• The marketing gallery
• Remote sales presentations
• Live Guided Tour sessions
• Links shared directly with prospective buyers

The platform became a practical tool that sales representatives could incorporate into different stages of the property sales process.

Every Brochure and Sales Material in One Place

Prospective property buyers often need to navigate multiple sources of information during the decision-making process.

They may view a website, download a general brochure, request a unit-specific brochure, examine a floor plan, ask a salesperson for specifications, and then return to previous materials when comparing options.

InReality Solutions simplified this process by integrating the relevant sales information directly into the virtual experience.

Users could access:

• General development information
• Development brochures
• Unit-specific brochures
• Property specifications
• Land sizes
• Building sizes
• Room information
• Floor plans
• Facility information
• Marketing contact information

Everything was available within one digital ecosystem.

Deep Sharing: Share an Exact Location and Viewing Angle

The Cluster Grandis platform also incorporated a Deep Sharing feature.

Conventional website sharing typically sends another person to a page.

Our Deep Sharing functionality went considerably further.

Users could share a specific location and even the exact viewing direction within a 360° panorama.

For example, if a prospective buyer wanted to discuss a particular kitchen cabinet with a family member, interior designer, or sales representative, they could position the virtual experience directly toward that feature and share it through WhatsApp.

When the recipient opened the link, they would be taken directly to the same panorama and viewing angle.

This eliminated ambiguity from remote property discussions.

Instead of saying, “Go to this unit, enter the kitchen, move to the left, and look at the cabinet near the wall,” the user could simply share the exact view.

Available Across Desktop, Mobile, Tablet, and VR

The Cluster Grandis virtual experience was designed to be accessible across different devices.

Prospective buyers and sales representatives could access the platform through:

• Desktop computers
• Laptops
• Smartphones
• Tablets
• Compatible VR devices

This device flexibility was particularly important because the platform was used across multiple environments.

A prospective buyer might first discover the development through a smartphone.

Later, they might explore the property more extensively through a laptop.

A sales representative might use the experience on a tablet during a presentation.

The marketing gallery could display the experience on larger screens.

The same centralized platform could support each of these use cases.

Approximately Two Months from Existing Assets to a Complete Sales Platform

Because Royal Sumatra already possessed the required 3D panoramic renders, InReality Solutions did not need to recreate the underlying visual assets.

This allowed our team to focus on transforming how those assets were organized, presented, and used.

The project was completed in approximately two months.

During this period, InReality Solutions:

• Analyzed the existing virtual experience
• Identified usability problems
• Restructured the information architecture
• Reorganized the existing visual assets
• Edited and corrected selected panoramic renders
• Developed the complete UX strategy
• Designed the custom user interface
• Integrated five residential unit types
• Developed interactive property navigation
• Integrated floor plans and orientation systems
• Added brochures and property information
• Implemented Deep Sharing functionality
• Integrated Live Guided Tours
• Optimized the platform across devices
• Tested and deployed the final experience

The result demonstrated that businesses do not always need to recreate their digital assets to significantly improve their digital experiences.

Sometimes, the greatest opportunity lies in using existing assets more effectively.

The Results

The redesigned Cluster Grandis virtual experience generated approximately five times more engagement than Royal Sumatra's conventional website landing page.

The platform also demonstrated repeat usage among visitors, indicating that prospective buyers were returning to continue exploring and evaluating the development.

This repeat behavior is particularly relevant within the property industry.

Purchasing a home is rarely an immediate decision.

Prospective buyers often need time to:

• Compare unit types
• Review property layouts
• Discuss options with family members
• Examine specifications
• Revisit individual spaces
• Consider interior possibilities
• Communicate with sales representatives

The Cluster Grandis platform allowed prospective buyers to return to the development digitally whenever they needed additional information.

From Underutilized Digital Assets to an Effective Sales Experience

The Royal Sumatra Cluster Grandis project demonstrates an important reality about digital transformation.

Creating high-quality 3D renders is not enough. Creating a virtual tour is not enough.

Technology must be designed around the people who are actually expected to use it.

The original Cluster Grandis experience contained valuable visual assets, but the fragmented navigation and limited functionality prevented those assets from reaching their full potential.

InReality Solutions transformed the same underlying content into a centralized digital property sales platform that was:

• Easier to understand
• Easier to navigate
• More informative
• More interactive
• More accessible
• More useful for prospective buyers
• More practical for sales representatives
• Suitable for remote property presentations
• Capable of supporting future expansion

The result was not simply a better virtual tour.

It was a more effective way to use immersive technology as part of the property sales process.

Built to Grow with Future Developments

The Cluster Grandis platform was designed with future expansion in mind.

Rather than creating a rigid, one-time virtual tour, InReality Solutions developed an experience capable of evolving alongside Royal Sumatra.

As new clusters and developments become available, the platform can be expanded and updated to incorporate additional experiences and content.

InReality Solutions also continues to provide ongoing maintenance for the platform.

This approach helps protect the client's digital investment and ensures that the experience can continue evolving as business requirements change.