How Wisanka Transformed Its Physical Showroom into a Global B2B Sales Tool for International Furniture Buyers

Project Overview

Client	Wisanka
Industry	Furniture Manufacturing & Export
Location	Yogyakarta, Indonesia
Solution	Interactive B2B Virtual Showroom
Project Completed	2024
Showroom Size	Approximately 300 m²
Panoramic Locations	Approximately 35–40
Interactive Products	Approximately 200
Photography Period	2 Days
Development Period	Approximately 1.5 Months
Scope	Complete End-to-End Photography, Development & Deployment
Product Integration	Dynamic SKU-Level WebFrame Integration
Inquiry Functionality	Product Inquiry & Request a Quote
Sales Functionality	WhatsApp & Live Guided Tours
Primary Use Cases	International Exhibitions, Remote Sales & Website
Devices	Desktop, Mobile, Tablet & Compatible VR Devices
Primary Objective	B2B Sales Enablement & International Export Marketing

On This Page (23)

1. The Challenge: Selling Large Physical Products to International Buyers
2. The Limitations of Conventional B2B Product Catalogs
3. The Opportunity: Take the Showroom Anywhere in the World
4. Digitally Capturing the 300 m² Wisanka Showroom
5. Photographing an Operational Showroom
6. Transforming Approximately 200 Products into Interactive Content
7. Dynamic Product Information Through WebFrame Integration
8. From Product Discovery to B2B Inquiry
9. An Interactive Alternative to a Conventional Furniture Catalog
10. Supporting International Furniture Exhibitions
11. Turning a Tablet into a 300 m² Showroom
12. Supporting Buyer Confidence in International B2B Sales
13. Live Guided Tours for Remote B2B Sales
14. Recreating the Showroom Sales Experience Online
15. Deep Sharing for Specific Products and Views
16. WhatsApp Integration
17. A Focused Virtual Showroom Experience
18. Desktop, Mobile, Tablet and VR Compatibility
19. Completing the Project in Approximately Six Weeks
20. An Ongoing B2B Sales Tool
21. The Results
22. Why the Wisanka Virtual Showroom Worked
23. From Physical Showroom to Global B2B Sales Platform

The Challenge: Selling Large Physical Products to International Buyers

International furniture sales present a unique challenge.

Prospective buyers need to evaluate products.

They need to understand the manufacturer's range.

They may want to compare designs, materials, dimensions, and specifications.

They also need confidence in the supplier behind the products.

However, the buyer and manufacturer may be located thousands of kilometers apart.

For an Indonesian furniture manufacturer exporting internationally, bringing prospective buyers to a physical showroom is not always practical.

At the same time, bringing an entire showroom to an overseas furniture exhibition is impossible.

Furniture is:

• Large
• Heavy
• Expensive to transport
• Difficult to display extensively at exhibitions
• Available in hundreds of different designs

An exhibitor may only be able to physically bring a small selection of products to an international trade show.

The challenge therefore becomes:

How can a furniture exporter effectively show prospective international buyers the scale and variety of its complete product collection?

The Limitations of Conventional B2B Product Catalogs

The traditional solution is a product catalog.

However, large catalogs present their own challenges.

A furniture manufacturer may offer hundreds of products.

The buyer opens a PDF.

They scroll through page after page.

Chairs.

Tables.

Sofas.

Cabinets.

Outdoor furniture.

Accessories.

Many of these products may have little relevance to what the particular buyer is searching for.

The buyer needs to actively search through a large volume of information to find products that interest them.

Websites can improve this experience through product categories and search functionality.

However, the experience remains fundamentally different from walking through a showroom.

In a physical showroom, discovery is visual and natural.

A buyer sees something interesting.

They walk toward it.

They inspect the product.

They notice another item nearby.

They ask for more information.

They continue exploring.

InReality Solutions wanted to bring more of this experience into Wisanka's digital B2B sales process.

The Opportunity: Take the Showroom Anywhere in the World

The concept was straightforward.

Instead of trying to take hundreds of furniture products to international buyers, take the entire showroom.

Digitally.

The virtual showroom would allow Wisanka to transform approximately 300 m² of physical retail and exhibition space into an immersive B2B sales platform accessible from anywhere.

The experience could be used:

• At international furniture exhibitions
• During remote sales presentations
• On Wisanka's website
• On tablets
• On desktop computers
• On mobile devices
• With compatible VR devices

Wherever the sales team went, the showroom could go with them.

Digitally Capturing the 300 m² Wisanka Showroom

InReality Solutions handled the complete virtual showroom project end-to-end.

The approximately 300 m² showroom was captured through approximately 35–40 strategically positioned 360° panoramic locations.

Panoramas were positioned throughout the showroom to provide natural movement between different areas while ensuring that prospective buyers could clearly see the extensive furniture collection.

The objective was not simply to photograph the space.

The objective was to create an environment that buyers could naturally explore.

Users needed to be able to:

• Walk through the showroom
• See different products
• Explore different furniture styles
• Discover products visually
• Select individual items
• Access detailed information
• Contact the sales team
• Request quotations

The complete on-location photography process was completed over two days.

Photographing an Operational Showroom

Unlike several other InReality Solutions projects that required photography during non-operational hours, the Wisanka showroom was captured while the business remained operational.

Fortunately, the showroom was not excessively crowded.

This allowed the InReality Solutions team to work efficiently and complete the photography process without significant disruption to Wisanka's normal activities.

Careful panoramic placement helped ensure complete showroom coverage and a natural virtual walkthrough experience.

Transforming Approximately 200 Products into Interactive Content

One of the most significant parts of the project was making approximately 200 individual products interactive.

Wisanka provided InReality Solutions with a structured list of products, photography, and links to the corresponding product pages on its website.

This collaboration significantly improved the efficiency of the development process.

Each relevant product could be accurately identified and connected to the correct digital information.

When prospective buyers explored the virtual showroom and discovered a product that interested them, they could select the corresponding hotspot.

The product information would then appear directly within the virtual showroom.

Dynamic Product Information Through WebFrame Integration

InReality Solutions used WebFrame integration to connect individual furniture products with their corresponding pages on Wisanka's website.

When users selected a product, the relevant product information could be dynamically displayed within the immersive experience.

Depending on the information available on the individual product page, buyers could access details including:

• Product name
• Product images
• Dimensions
• Materials
• Specifications
• Product details
• Other relevant information

The information did not need to be manually recreated inside a separate virtual showroom database.

Instead, the experience connected directly with Wisanka's existing website infrastructure.

From Product Discovery to B2B Inquiry

The virtual showroom was designed to support the B2B purchasing journey.

The experience could follow a straightforward path:

Enter the Virtual Showroom → Explore the Product Collection → Discover an Interesting Product → Select the Product → Review Detailed Information → Request a Quote or Submit an Inquiry → Continue the Sales Conversation

This allowed Wisanka to combine immersive product discovery with its existing digital inquiry process.

Prospective buyers could visually discover products and then immediately take the next step toward a potential order.

An Interactive Alternative to a Conventional Furniture Catalog

One of the most valuable aspects of the Wisanka virtual showroom was its ability to function as an interactive product catalog.

However, unlike a conventional PDF, the experience did not require prospective buyers to browse through hundreds of individual pages.

The buyer could simply explore.

They could walk through the showroom.

See a product that attracted their attention.

Click it.

Review the information.

Continue exploring.

This created a more natural product discovery process.

Instead of:

Open Catalog → Scroll → Scroll → Scroll → Find Product → Read Information

The experience became:

Enter Showroom → Explore → Discover → Click → Learn More → Inquire

For a company with an extensive physical product catalog, this created a fundamentally different B2B sales experience.

Supporting International Furniture Exhibitions

One of the primary use cases for the Wisanka virtual showroom was international exhibitions.

Wisanka participates in furniture exhibitions across international markets, including events in the United States, England, France, and other European countries.

Physical exhibition space is limited.

Furniture is difficult and expensive to transport internationally.

Only a small portion of a manufacturer's complete collection can realistically be displayed at a trade show booth.

The virtual showroom helped address this limitation.

Turning a Tablet into a 300 m² Showroom

The Wisanka sales team could access the virtual showroom through tablets during exhibitions.

When prospective buyers visited the booth, the sales team could virtually take them through the complete showroom in Yogyakarta.

They could:

• Walk buyers through different areas
• Show the scale of the product collection
• Introduce different furniture styles
• Identify products relevant to the buyer
• Select individual products
• Access dimensions and specifications
• Discuss potential orders
• Continue toward inquiries and quotations

Instead of being limited to the furniture physically transported to the exhibition, Wisanka could effectively present a significantly larger product collection.

A tablet became a window into the company's complete 300 m² physical showroom.

Supporting Buyer Confidence in International B2B Sales

International B2B transactions require trust.

A prospective buyer evaluating a furniture supplier is not simply evaluating individual products.

They are also evaluating the company behind those products.

They may want to understand:

• Is this an established business?
• Does the company have a substantial product range?
• Is there a real physical operation behind the website?
• Can this supplier potentially handle international business requirements?
• Does the company appear professional and credible?

A conventional website can make these claims.

A brochure can describe the company.

Static photographs can show the showroom.

The virtual showroom provided another layer of visual transparency.

Prospective buyers could virtually enter a real physical showroom in Yogyakarta.

They could explore it.

They could see the product range.

They could move through the space.

They could experience the company's physical retail and product environment more directly.

This helped support Wisanka's broader international sales presentation.

Live Guided Tours for Remote B2B Sales

The Wisanka virtual showroom also incorporated InReality Solutions' Live Guided Tour functionality.

This allowed the sales team to personally guide prospective buyers through the virtual showroom remotely.

Unlike conventional screen sharing, the technology was designed specifically for immersive environments.

The sales team could conduct a virtual product presentation while using the actual showroom as the sales environment.

This created opportunities for more interactive remote B2B sales conversations.

Recreating the Showroom Sales Experience Online

In a physical showroom, a salesperson does more than provide information.

They guide the buyer.

They ask questions.

They understand what the buyer needs.

They recommend relevant products.

They introduce alternatives.

They show complementary items.

The Live Guided Tour functionality helped bring more of this process online.

The Wisanka sales team could:

• Schedule a remote meeting
• Enter the virtual showroom
• Guide the buyer through different areas
• Present relevant products
• Open individual product information
• Discuss dimensions and materials
• Answer questions
• Continue toward an inquiry or quotation

The virtual showroom therefore functioned as more than a self-guided digital experience.

It could also become an active remote sales platform.

Deep Sharing for Specific Products and Views

The virtual showroom incorporated Deep Sharing functionality.

This allowed specific showroom locations and viewing directions to be shared directly.

Instead of sending a prospective buyer to the beginning of the virtual showroom, the sales team could share a specific view.

This could be useful when discussing:

• A particular product
• A furniture collection
• A specific showroom area
• Products being considered for an order

The recipient could access the relevant view directly.

WhatsApp Integration

The virtual showroom also incorporated direct contact functionality through WhatsApp.

Prospective buyers could contact the Wisanka sales team and continue the conversation directly.

This helped reduce friction between product discovery and sales inquiry.

A Focused Virtual Showroom Experience

Unlike some of InReality Solutions' larger 360° interactive website projects, the Wisanka experience did not require extensive menus, information architecture, or complex custom UI/UX.

The objective was deliberately focused.

Create an immersive showroom that makes it easy to explore products and connect with the sales team.

The primary experience therefore centered around:

• Virtual showroom exploration
• Interactive products
• Dynamic product information
• Inquiry functionality
• Request for quotation functionality
• WhatsApp contact
• Live Guided Tours
• Deep Sharing

The technology remained focused on the business objective.

Desktop, Mobile, Tablet and VR Compatibility

The Wisanka virtual showroom was designed to function across multiple devices.

The experience could be accessed through:

• Desktop computers
• Smartphones
• Tablets
• Compatible VR devices

This was particularly important for the project's B2B sales use case.

The sales team needed the flexibility to use the experience in different environments.

At exhibitions, tablets provided a practical presentation tool.

During remote sales conversations, desktop access could provide a larger viewing experience.

Prospective buyers could also access the virtual showroom independently through their own devices.

Completing the Project in Approximately Six Weeks

The complete Wisanka virtual showroom project took approximately one and a half months to complete.

InReality Solutions handled the project end-to-end, including:

• Project planning
• Photography strategy
• 360° panoramic photography
• Image processing
• Panoramic stitching
• Virtual showroom development
• Approximately 200 product integrations
• WebFrame integration
• Product hotspot development
• WhatsApp integration
• Live Guided Tour functionality
• Deep Sharing
• Mobile and desktop compatibility
• VR compatibility
• Testing
• Deployment

Wisanka's cooperation in providing organized product information and corresponding website links helped make the development process significantly more efficient.

An Ongoing B2B Sales Tool

InReality Solutions does not maintain the Wisanka virtual showroom through a conventional ongoing maintenance agreement.

Instead, Wisanka commissions InReality Solutions when significant updates are required.

As new products and SKUs are introduced, Wisanka can request updates to the experience.

The fact that the company continues commissioning updates provides an important indication of the platform's ongoing value within its sales process.

The Results

Unlike some InReality Solutions projects, the Wisanka virtual showroom does not have available Google Analytics, sales conversion, or revenue attribution data.

However, the platform's continued use provides meaningful qualitative evidence of its value.

The virtual showroom:

• Digitally transformed an approximately 300 m² physical furniture showroom
• Incorporated approximately 35–40 panoramic locations
• Made approximately 200 individual products interactive
• Connected products dynamically to Wisanka's existing website
• Allowed buyers to access product dimensions, materials, specifications, and other information
• Supported direct product inquiries and quotation requests
• Incorporated WhatsApp contact functionality
• Included Live Guided Tours
• Included Deep Sharing
• Was used by the sales team at international exhibitions
• Functioned as an interactive digital product catalog
• Helped prospective buyers better understand Wisanka's product range
• Continued to be used regularly by the sales team
• Has been recommissioned for updates as new products and SKUs are introduced

The platform became a practical B2B sales tool that Wisanka could use both domestically and internationally.

Why the Wisanka Virtual Showroom Worked

The Wisanka project demonstrates that immersive technology can solve a very different problem from conventional B2C virtual retail.

The project worked because it addressed specific challenges faced by furniture manufacturers and exporters.

Furniture is difficult to transport.

The virtual showroom allowed Wisanka to digitally take a much larger product collection to international exhibitions.

Large catalogs can be difficult to browse.

The virtual showroom allowed buyers to discover products naturally.

International B2B sales require confidence.

The virtual showroom provided greater visual access to Wisanka's real physical showroom and product range.

Remote buyers need detailed product information.

Approximately 200 individual products were connected to detailed information through Wisanka's website.

Complex B2B sales benefit from human interaction.

Live Guided Tours allowed the sales team to personally walk remote buyers through the showroom.

The technology was valuable because it was designed around the realities of Wisanka's sales process.

From Physical Showroom to Global B2B Sales Platform

The project began with:

• A 300 m² physical furniture showroom in Yogyakarta
• An extensive furniture collection
• Approximately 200 products requiring digital integration
• An international B2B customer base
• Overseas furniture exhibitions
• The physical limitations of transporting furniture internationally
• Conventional product catalogs and websites

InReality Solutions transformed these elements into:

• An immersive 360° virtual showroom
• Approximately 35–40 panoramic locations
• Approximately 200 interactive products
• Dynamic product information
• WebFrame integration
• Inquiry functionality
• Request for quotation functionality
• WhatsApp contact
• Live Guided Tours
• Deep Sharing
• Tablet-based exhibition presentations
• Desktop and mobile access
• VR compatibility

The result was an immersive B2B sales platform that allowed Wisanka to take its physical showroom and extensive product collection anywhere in the world.