Virtual Tours, the Best Media for Branding Your Property Business!

The modern era brings many new innovations to the realm of product marketing, one of them being virtual tours. However, for business owners – especially property businesses – utilizing a virtual tour can present a dilemma in itself due to considerations of both cost and impact.

However, despite doubts regarding the effectiveness of its impact, the Ministry of Tourism and Creative Economy stated that virtual tours have proved successful in facilitating 900 foreign tourists to explore Indonesia online during the COVID-19 pandemic in 2020.

The data effectively proved that a virtual tour can effectively showcase scenery as an alternative means of product marketing and branding .

This presents a viable opportunity for real estate business owners to attract client interest in their property offerings.

So, what are virtual tours, anyway?

A virtual tour is a digital simulation that utilizes technology, such as a 360-degree camera or interactive videos, to recreate the in-person visiting experience without having to be physically present.

How can virtual tours accomplish your marketing goals? Read this article to deepen your understanding and make your property marketing efforts significantly more efficient than ever!

The Benefits of Virtual Tours for Property Branding

The existence of virtual tours for business needs is indeed promising. This idea was reinforced by economic practitioners from the UK, stating that the use of virtual technology will play a role in contributing to business value, which is predicted to reach $1.5 trillion in 2030.

So, how can virtual technology make such a big impact? What benefits does it offer for businesses?

To comprehend how virtual tours benefit the real estate business, you must first know about their features.

1. 360-Degree Panorama

A virtual tour can show a high-quality view of your property from all directions. This results in a more immersive and informative experience, thus increasing your business conversions.

2. 24/7 Accessibility

A virtual tour can be accessed at any time without being bound by time or location. This will results in time and cost savings, as clients no longer have to make physical visits to see the condition of the property.

3. Intuitive Navigation

A virtual tour allows clients to move freely throughout the space. This gives a modern and innovative impression for your property business.

4. Interactive Information

Interactive features such as hotspots that show additional information about the property can improve the client’s understanding of its condition. As a result, this will increase client interest towards your property.

What Happens If a Property Business Doesn’t Use Virtual Tours?

As a consequence, your business may lose their competitive edge in the market by failing to innovate. An example of a large corporation that went bankrupt due to a lack of innovation is Toys R Us, which collapsed between 2017 and 2018 due to its reluctance to embrace digital technology.

The lack of innovation will slowly make the company lose competitiveness and risk being defeated by its competitors. According to CBINSIGHTS, 20% of businesses in the world risk going bankrupt because of their inability to stay ahead of their competitors.

Without a virtual tour, your property business will forfeit two things: innovation and competitiveness. Especially in the modern era, numerous new innovations have emerged that leverage digital implementation.

Indirectly, this has changed clients’ purchasing patterns as they seek more interactive experiences to inform their decisions.

Eventually, businesses that do not offer a virtual tour risk being perceived as outdated, lacking innovation, and struggling to reach clients globally.

Tips for Using Virtual Tours for Branding Your Property Business!

Although a virtual tour offers numerous benefits to businesses, the selection of a virtual tour provider must be done carefully and in detail. Choosing a provider carelessly will have a negative impact on your business branding.

Here are some tips to utilize virtual tours appropriately:

1. Choose the Right Service Provider

Select a virtual tour service provider with a good reputation and the ability to provide high-quality tours. One of the virtual tour service providers that you can consider is InReality.

InReality is a company that is engaged in digital marketing and provides virtual tour service specializing in in Unity, iOS, Android, UI/UX design, 3D artistry, 360-degree photography, and virtual tours.

With experience in successfully completing 125 digital projects and trusted by various companies, InReality can be the right service provider for your business.

2. Integrate with Supplementary Information

Leverage interactive features to provide additional information such as technical specifications, pricing, and advantages-specific features of the property you offer.

3. Optimize Your Marketing Strategy

Ensure that the utilization of virtual tours is accompanied by an optimal marketing strategy via digital platforms, such as social media, email, and websites.

You can also share video footage related to the virtual tour of the property on social media to gain more attention.

Conclusion

The implementation of a virtual tour for property businesses is an effective solution to enhance branding and attract more prospective buyers.

With many advantages offered, from more immersive experiences to strengthening brand image, a virtual tour is a platform that enables your business to compete in the modern business era.

Therefore, don’t hesitate to consult with InReality for the best virtual tour solution to help you achieve your business goals.

InReality is a VR/AR solutions provider with expertise in Unity, iOS, Android, UI/UX design, 3D artistry, animation, 360-degree photography, and virtual creation. We are committed to helping you gain a competitive edge in the market.